The rankings impact of invoice O’Reilly’s firing can be measured over months, no longer days. but day one was once a very good one for Fox news.
scores for the O’Reilly-free “factor” Wednesday night had been on par with O’Reilly’s latest efficiency within the 8 p.m. time slot, consistent with Nielsen information.
the program remained in its overall No. 1 position in overall viewership and in key merchandising demographics.
“The issue,” quickly hosted through Dana Perino, averaged 3.three million viewers Wednesday night time, up from 2.2 million viewers for the earlier hour, a achieve of 1.1 million.
The O’Reilly-hosted “issue” was known for a similar spike — O’Reilly typically attracted at the least 1,000,000 extra viewers than his lead-in.
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one of the most positive factors on Wednesday may well be chalked as much as curiosity about how Fox would handle O’Reilly’s ouster and the way Perino would tackle it on the air.
but a detailed look at the rankings suggests one thing else: that Fox’s fans are generally unperturbed about the O’Reilly controversy.
there may be been speculation in media circles that Fox’s high time scores will endure without O’Reilly within the chair.
it’s proper that each time he takes a trip, there may be a dip in viewership at eight p.m., as shown once more remaining week.
but Perino’s numbers were sturdy Wednesday, challenging the theory that O’Reilly lovers might turn off Fox if he is changed. so far — and it’s most effective been one day — the Nielsen information affirms the idea that Fox is far larger than any single megastar, even a celeb of O’Reilly’s wattage.
within the 25- to 54-year-outdated demographic that is key for advertisers, Fox averaged 625,000 viewers throughout the “issue,” the time slot’s perfect performance considering O’Reilly went on trip every week in the past.
Tucker Carlson, the 9 p.m. host who will move to eight p.m. subsequent Monday, held onto the bulk of the “factor” lead-in, averaging 2.8 million total viewers and 588,000 in the demo.
When the Nielsen numbers got here in on Thursday afternoon, Fox information quick shared a press unencumber about its performance, saying its top time lineup “dominated final night’s rankings.”
CNNMoney (new york) First revealed April 20, 2017: 5:16 PM ET
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