Juicero CEO promises refunds for any dissatisfied customers while defending the company’s tech


Jeff Dunn, the previous Coca-Cola govt who become CEO of Juicero remaining year, has responded to a wave of coverage suggesting that the corporate’s juice press isn’t all that used to be promised — and he’s offering dissatisfied clients their money back.

A Bloomberg file confirmed that Juicero’s packs might be squeezed via hand, no expensive juicer required.

Dunn’s response? He doesn’t deny that hand-squeezing is an awfully real risk, however he does quibble about what you’ll to find within, pronouncing it’s “nothing but fresh, raw, natural chopped produce” — see, it’s not juice but as a result of it hasn’t been pressed.

“What you’ll get with hand-squeezed hacks is a mediocre (and perhaps very messy) experience that you simply won’t need to repeat once, let alone each day,” he argued. extra importantly, he stated, “the worth of Juicero is more than a tumbler of chilly-pressed juice. rather more.”

What … does that imply? consistent with Dunn, Juicero’s expertise (which is meant to involve four hundred custom parts, together with 10 printed circuit boards, a scanner and a microprocessor) allows the corporate to create “the primary closed loop food security device,” so Juicero may disable produce packs if there’s, say, a spinach keep in mind — which may not sound like a huge selling level, however these items do occur.

Dunn also stated the press is “calibrated by taste to deliver one of the best mixture of style and nutrition every time” and that the information from the machine helps the corporate handle its supply chain.

“the worth is in how simple it’s for a frazzled dad to do something good for himself whereas getting the children prepared for school, without needing to prep substances and smooth a juicer,” Dunn mentioned. “It’s in how the busy skilled who needs extra vegetables in her lifestyles will get App reminders to press Produce Packs earlier than they expire, so she doesn’t waste the hard-earned cash she spent on them.”

at first of his publish, Dunn mentioned his intention was to “exhibit the unbelievable price we all know our connected gadget gives you.” And when you’re now not definite this is value $ four hundred, well, there’s another option for disappointed Juicero buyers — Dunn stated the company’s “Happiness guarantee” (i.e. its return coverage) has been prolonged to duvet any individual who’s ever bought a Juicero Press. So for the following 30 days, anyone who’s bought a Press must be able to return it for a full refund.

devices – TechCrunch


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