Brit + Co raises $15 million to grow its media and merchandise businesses


Brit + Co, the media startup based by Brit Morin, is saying an additional $ 15 million in funding led by using Verizon Ventures (TechCrunch’s mum or dad company). Former Uber president and goal CMO Jeff Jones may also be joining the startup as an advisor.

San Francisco-primarily based Brit + Co will probably be using the funding to extend its digital content business that goals women. additionally they will likely be the usage of it to build more branded merchandise for their partnership with target.

Brit + Co is “enabling these women to reside more creatively across each class of their lives,” Morin instructed TechCrunch. She likened the brand to “the journal model of Pinterest.”

She said they plan to add extra video tutorials, which value $ 20-$ 50 per online category. “Calligraphy, coding, and how one can start a business” are a part of the extensive section of classes she highlighted.

The revenue from the movies and the goal merchandise business have introduced the startup nearer to profitability, claimed Morin. She thinks they’re on track to hit this milestone within the subsequent yr or two.

She says they have got an estimated one hundred twenty five million month-to-month unique guests, together with their website online and social media structures. About 70 p.c of the persons are primarily based in the U.S.

the company now has greater than 100 employees, nearly all of whom are positioned within the San Francisco place of work. They also have a presence in ny.

Brit + Co in the past raised greater than $ 27 million in funding from Intel Capital, Lerer Hippeau, Marissa Mayer and others.
Fundings & Exits – TechCrunch


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