Bynder, probably the most main agencies in the digital asset management area, today announced that it has acquired Shutterstock‘s Webdam. The Amsterdam-based mostly company tells us that it paid $ forty nine.1 million for Webdam, which Shutterstock itself obtained again in 2014.
Like Bynder, Webdam’s center of attention is on helping businesses and corporations manage their digital belongings. at the moment Webdam valued clientele consist of the likes of Starbucks, Zillow, Alaska airlines, Subway, HTC and Band & Olufsen. In complete, Webdam counts over 200,000 professionals and groups as its shoppers.
Bynder has more than 250,000 purchasers, which consist of PUMA and KLM. as the Bynder team notes, Webdam has a powerful presence within the healthcare and training fields and is a strong participant in the U.S. midsize company market. Bynder, nonetheless, has a powerful international focus, so both groups should still be fairly complementary. The acquisition also gives Bynder, which became based in 2013 a actual presence in the Bay area, the place Webdam is headquartered. Bynder additionally has offices in Boston, London, Barcelona, Rotterdam and Dubai.
“there is a clear synergy in the subculture and product vision at Bynder and Webdam. That’s why we see this as a strategic move so as to greatly advantage both Bynder and Webdam valued clientele,” mentioned Bob Hickey, CEO of Webdam. “Our shoppers rely on excessive fine digital experiences to create advertising and marketing substances. We see this as a great possibility of our shoppers’ endured success and a natural partner which will aid us meet future trade calls for.”
in the interim, both corporations will function as common, however the plan is to roll out a mixed product providing over the direction of the next yr. That potential, as a minimum in the meanwhile, Webdam’s integrations with Shutterstock’s inventory graphic provider don’t seem to be going to exchange both.
This movement will also permit Bynder to improved compete with the likes of Canto, Northplains, ADAM application, OpenText Media administration and MediaBeacon. whilst you probably don’t spend a lot of time pondering digital asset management, here’s evidently a market that’s heating up. about a 12 months ago, Aprimo, for instance, acquired ADAM utility and likelihood is we’ll see extra acquisitions within the area in the subsequent 12 months or so.
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