Rockville, Maryland-based Homesnap has come a protracted means from its days as a purchaser-facing app for exhibiting information about native homes by taking a photograph.
while its latest app still works this manner for prospective patrons, these days its core focus is for U.S. actual property brokers, and shut to seventy five percent of them are referred to to be the use of it. The platform is geared up with hard-to-locate records that helps them be more advantageous at their jobs — and they’re buying it.
In a vote of self belief about its new direction, Homesnap has raised a $ 14 million sequence B round led through Updata partners, with participation from Moderne Ventures. This brings the whole funding to $ 32 million, which includes prior funding from Revolution, the undertaking enterprise all started through AOL co-founder Steve Case.
Homesnap has registered about four hundred,000 actual property brokers, who use its capabilities to discover issues like how long a home has been in the marketplace and which brokers are linked. The real draw is the true-time MLS listings that make it less demanding to healthy buyers and sellers, and Homesnap has been in a position to combination this in one hundred twenty five metropolitan areas.
“It’s become a real hit with the trade,” CEO John Mazur instructed TechCrunch. “We’re constructing a cell operating system for agents.”
He observed they have developed an outstanding relationship with the MLS corporations who pay per agent on a per 30 days basis for the product. brokers are then able to use Homesnap pro at no cost.
agents can additionally pay Homesnap to run internet online affiliate marketing campaigns for their listings, whether that be on facebook or Google. With all of the statistics without difficulty imported, an ad may also be created in less than a minute.
And Homesnap has extra ideas for monetization. They wish to use the funding to extra build out undisclosed “premium” products.
Featured graphic: Phillip Spears/Getty photographs beneath A CC by 2.0 LICENSE
Fundings & Exits – TechCrunch